Welcome to TayJae’z Beauty Co., where self-care meets empowerment. 

Founded by TayShawn Williams in 2020, our journey began as TayJae’z World—a natural skincare company rooted in the belief that everyone deserves to love and care for their skin. Inspired by TayShawn’s love for K-pop, the brand grew into a K-pop-inspired merch business, blending creativity and fandom.

But in 2024, TayShawn decided to return to her first passion: empowering women and encouraging self-love through self-care. With her steadfast motto, “Love Yourself,” she reimagined TayJae’z Beauty Co. as a dedicated space for natural, handcrafted skincare.

This family-run business is a labor of love, with TayShawn’s daughter—affectionately the “Jae” in TayJae’z Beauty Co.—playing an integral role. Together, they carry forward the mission to create all-natural, high-quality products that nourish the skin and celebrate individuality.

At TayJae’z Beauty Co., we’re more than skincare—we’re a movement. Join us in the journey of self-love, empowerment, and glowing skin. 🖤💗